The Swedish Invasion – Spotify Hits The U.S.
The last 12 months of my technological life have been focused on my iPhone. I don’t think I’ve bought any gadget that has affected my daily goings-on as much as that little smartphone. But as great as it is, there’s always been one necessity that the good folks at Apple have neglected to address for so long: how to allow me to carry all my music around with me at once.
I have a lot of music. My current iTunes count is 12,339 songs, or 69.19 GB. Which, obviously, does not all fit on one 8 GB iPhone. And syncing just takes so long with a 99% chance it’s going to mess up more than halfway through. I’ve long wanted a way to choose any song while in the car or access my entire music collection at work.
I tried a couple solutions, one with a service called Subsonic, which required some hacking and for me to always have my laptop on and open at home so my music could stream straight from my hard drive. When that got tiresome, I just started taking my laptop to work. But that doesn’t solve the iPhone/car problem.
Spotify has been circulating around Europe for a couple of years and just released to the U.S. a couple of weeks ago. The Swedish music service is a lot like other subscription sites like Rdio or Last.fm. Except – Spotify is free. Every song of their massive 13 million database is free for anyone who signs up, albeit with occasional ads and play limits.
Upgrade to Premium, a mere $10 a month, and those ads and play limits go away. And – every song becomes mobile accessible. I now can have every song in my library play from my iPhone on a road trip or at an airport, whenever I want. It’s the perfect solution.
So, in conclusion, Spotify is my answer for now. When Apple rolls out iTunes Match in a couple of months, I may have to reassess the situation. Until then, I suggest you try Spotify out, even the free version. Right now it’s invite only, but I’ve got some invites to give. Let me know if you want one.
Another great feature is the social aspect. You can connect Spotify to Facebook and see what all your friends are listening to. You can even collaborate on playlists, which I’ve discovered makes for a great prank. My friend asked for roadtrip music. I gave him Rick Astley, Rebecca Black, Billy Ray Cyrus and a whole lot of Hinder. Totally worth it.