Check out this video (an ad for Chipotle), for a couple of good reasons.
1. The music is excellent and interesting: a Willie Nelson cover of a Coldplay song (“The Scientist”).
2. The stop-motion animation is ridiculously awesome.
3. It has a great, though controversial, message about modern agriculture, organic food and sustainability.
Detractors (according to my quick scan of YouTube comments) say this is not an accurate description of our modern agriculture system. But, according to my viewings of numerous documentaries on the subject like Food Inc. and The Future of Food, the video seems to get it pretty spot on (though no one is claiming that perfectly round pigs actually get crushed into perfect cubes…oh wait.)
What do you think? Does eating organic matter? Or is it all a load of crock?